Case

All our packaging will be 100% recyclable by 2025 and fully circular by 2050

Sjoerd van Sprang & Tim Mulder

Respackt: data-driven selection of the most sustainable packaging

Reading time:
2 minutes

Case How do you make a data-driven selection of the most sustainable packaging without making any concessions to product protection and food safety? FrieslandCampina developed the software tool Respackt for this purpose: an innovation that is unique in terms of completeness and customisation.

We develop standards that can be applied industry-wide for measuring and monitoring. This forms part of FrieslandCampina’s DNA

“It is FrieslandCampina’s objective to have all of its packaging 100% recyclable by 2025 and fully circular by 2050, and preferably even earlier,” says Sjoerd van Sprang, Manager Sustainability & Innovation Communication. “In 2019, we used Respackt to analyse our global portfolio to determine the sustainability of our packaging. In this respect, we not only looked at, for example, the use of raw materials and the CO2 impact, we also looked at possible food spillage caused by the remnants staying behind in the packaging. On this basis, we are now making choices for our existing product range, and of course we also use Respackt for the development of all of our new products.”

All possible packaging variants and variables

Tim Mulder, Development Specialist Packaging and responsible for the development of Respackt adds: “Respackt assigns a score to all possible packaging variants in relation to sustainability, recyclability and possible food spillage. For example, think of the choice of a milk container made of plastic, glass or cardboard – and all the conceivable variables that play a role in this respect. Such as the use of materials and recyclability, but also the weight and the logistics implications. Respackt operates on the basis of scientific data and also takes regional differences into account, for example relating to waste processing and energy use. Tim: “Although you would prefer to standardise, sustainability can be a reason for developing local packaging variants.”

Respackt: fact–based choice

for the most sustainable packaging

Better processability and reusability in the chain

Sjoerd: “As frontrunner in the area of sustainability, this way we perfectly anticipate the demand for sustainable products by retailers as well as consumers. That means making investments at the front end, but because of economies of scale, ultimately this can also result in costs savings. For us, as well as the chain, for example due to better processability and reusability. We are also prepared to discuss making Respackt more widely available. Using a data-driven approach and monitoring is part of our DNA and this would not be the first time that we develop sector-wide standards, such as the Biodiversity Monitor (together with WWF and Rabobank).”

FrieslandCampina

27/02/2020

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